Total cost
The direct cost, labour, and overhead entered for the sale. Missing costs make every later result look better than reality.
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Business calculator
Business Pricing Calculator
Calculate the right selling price based on costs, labour, overhead, desired profit, and markup.
Last reviewed 2026-09-26
Enter your numbers
Use your own business figures.
Materials, stock, packaging, or other costs caused by one sale.
The amount you need to allow for the time used to deliver the sale.
A reasonable share of rent, data, utilities, software, equipment, and other shared costs.
%
Profit as a percentage of the final selling price. Keep this below 100%.
Results
What the numbers show.
- Total cost
- NGN 0.00
- Suggested selling price
- NGN 0.00
- Profit at that price
- NGN 0.00
- Equivalent markup
- 0.0%
Direct cost + labour + overhead allocation.
Price required to reach the selected target margin.
Selling price minus the costs entered above.
Profit expressed as a percentage of cost.
This is a planning calculation, not accounting, tax, legal, or financial advice. Use accurate current inputs and review the result against your real business records.
What it does
Make the calculation clear.
Enter direct costs, labour or owner time, overhead allocation, and a target profit margin. The calculator combines those inputs to estimate the selling price required to reach that margin.
Why it is useful
It helps you avoid underpricing, account for costs that are easy to miss, and set prices with a clearer profit target.
Use the result well
The calculation is a starting point, not the whole decision.
Use accurate inputs, understand what the result means, and compare the estimate with what your business actually records.
How to use it
- 1Enter the direct cost caused by one sale, such as materials, stock, packaging, or delivery inputs.
- 2Add labour or an allowance for your own time and a reasonable share of overhead.
- 3Choose a target profit margin below 100%; margin is profit as a percentage of the final selling price.
- 4Compare the suggested price with customer demand, competitor alternatives, and the real scope before using it.
Worked example
If a service has NGN 20,000 direct cost, NGN 10,000 labour, and NGN 5,000 overhead, total cost is NGN 35,000. A 30% target margin requires a price of about NGN 50,000, leaving about NGN 15,000 before any costs you forgot to include.
Suggested selling price
The price required for the selected target margin based on the costs entered. It is a planning result, not a guaranteed market price.
Equivalent markup
The same profit expressed as a percentage of cost. Markup and margin are different percentages even when the money profit is the same.
Calculate → act → understand
Put the price into a record you can reuse.
Use the result as a planning check, then update the product or service in your Catalogue so the price can flow into quotations and invoices.
Add to CatalogueFAQ
Questions about this calculator
A few quick answers about the calculator and how to interpret the result.
What does the pricing calculator include?
It uses direct cost, labour or owner time, overhead allocation, and a target profit margin, then shows the equivalent markup.
Is this calculator free?
Yes. The calculator is free to use.
Will I need to create an account?
No. You can use the calculator without creating an account.
Will it work on mobile?
Yes. The calculator is designed to work on phones, tablets, and desktop devices.